🙉 rockin bose qc35s on my feet 🙈
Hey lads.
What’d you do.
A lot. Mainly, shipped the admin portal w/ our dev Morgan to the teachers I’m working with. Now, the teachers can add lessons super fast and I can bring on more teachers if I want easily :). Before, the teachers were writing the lessons in Google Docs and then I’d take that and copy/ paste them in JSON. It worked for a bit but after adding 1st and 2nd grade (which we did this week as well, 40% of our user base was interested in it) it was taking 4-6 hours out of my week. Here’s a 20 minute video I made for the teachers to explain it.
Other than that, did a bunch of random shit that I did a bad job at tracking like: making my analytics better, talking to users, adding tiny features, bring on people to help me w/ social media, working on Facebook, Pinterest, and Snap Ads, etc. I’m usually good at tracking my work but this week I didn’t do it at all. I’ll be better next week!
Today’s Friday, so, today the goal is just to relfect for a bit and talk to users for 80% of the day.
What are Zips’ #s?
I finally got my analytics in place last week, set up my analytics dashboard on Amplitude, and made it my homepage.
Here are some #s.
Of the users who click my ad and actually access their Zip portal, 23% come back on Day 2 (on average across the week based on my last 30 days of data). When they sign up on a Sunday, 40%-50% of the original cohort come back Monday. I need to confirm this by talking to these users, but feels like when you start off the week w/ Zip you continue using Zip.
Below you can see of the retention #’s more concretely. Note: this is unbounded retention: the percentage of Zip users who came back on a specific day or anytime after that day. So, if a new user is inactive on Day 1, 2, and 3 but active on Day 4, the user will be counted as Day 1, 2, 3, and 4 retained. Choosing this because I don’t really care if you come back to Zip everyday, but, I definitely want to look at Day 7 and see how many of my users stuck around after the first 5 days.
Retention after the first week is 22% right now, meaning you checked out your portal Week 0, and then came back to it at least once the next week.
On a daily basis, 5%-10% of users come back.
15% of users come back exactly on Day 7 (this is when they get their new week’s lesson delivered to check out).
Everyone is using Zip on their phone, well, over 80% to be exact. Majority of users are in Texas, California, and New York.
I think the #’s are ok. I thought retention after Week 1 would be 5% and daily usage would be like 3% because of how bad the product is and how quickly we built it but seems I was wrong. There are a subset who really do like it and they’re letting me know (via email).
What’s shitty right now?
Well I’ve been working a lot more and reading less so I need to fix my schedule. I read around 30 hours last week, this week 5 hours. But last week I worked around 50 hours and this week, nearly 95. I’m am a fan of working like a mad man, but, it needs to be done such that I’m still sleeping/reading/exercising. I’ll be better next week.
In terms of the biz, its kinda wack how we’re not bringing in new revenue. I think seeing if people pay for something is really imporant just a mini-test. I want to drop a “premium plan” button (where people get more personalized lesson plans) in the next day or two and see if anyone gives me money. Small test.
Also, talking to users and getting real feedback is super hard. Most parents are either super nice and say Zip is amazing or they leave and don’t tell me why LOL. So, I want to think of mechanisms to get them to talk to me (ex. an email asking them why they left 2 weeks after the fact). Most of my learnings are coming directly from my analytics but I want to really start getting more conversations w/ users in the loop. Last week I just wanted to see if people came back to the thing, now that some % are I really want to know everything: why, who are you, what kinda of learner is your kid, whats your background, etc.