boba tea leaking from my ceiling help

Sup lads. A little late but hey that’s okay.

Very busy week. I made a short-term move to Orlando, got a place for 7 months, and am just setting up shop here for the time being vs at my parent’s house in Miami. I was going to set up a home office at my new apartment, but, I learned from my previous company that you should never work where you live.

So, I found a really nice private office at a building right next door to my apartment building. $900 a month. Offices are 80% empty. Free coffee. It’s chill + safe from COVID I think b/c it’s super-low traffic and there are tons of safety precautions the building manager is taking.

Anyways.

Started charging for Zip last week to see what would happen. About ~14% of our WAUs (users who come back more than one week in a row) converted just like that via a single email and a sketchy Webflow link for $40 a month. So, went from $0 -> $5K MRR in under 48 hours.

Refunded them all today and canceled their subscriptions. It was just a test after all.

Just going to grow Zip as a free product, improve retention, optimize for heavy usage, and make it absolutely irresistible for kids and parents. I want to have the best product in the space.

Staying free vs growing paid is something I’ve thought a lot about, of course. It’s weird, I know.

I’m still solo. I don’t even have the bandwidth to charge right now. There are bigger problems at hand that I need to solve w/ the product. I’m going to go solve those. I’m not super worried about people giving me their $. I’m more worried about executing on the crazy ideas I have in my brain.

Plus, I think we can get to 100K WAUs by December 2020. Then, if 13.5% convert @ $40 a month (like they did last week) we’d be doing over $6M in ARR just like that.

The world needs Zip right now. Desperately. And, I don’t wanna stop people from using it b/c of a dumb paywall. I rather go viral, get users into our ecosystem, iterate with them, and make every single person who makes an account on Zip our #1 fan.

I wanna talk to everyone.

Learn. Learn. Learn.