dropped hot coffee from dunkin on my face mask
Hey everyone!
Last week, was Week 6 of classes @ Zip and we had 16,072 total class joins. That’s wild. Each class is 30 minutes which means we had 8036 hours watched on Zip last week. Our average concurrents per class were hovering around 500 students. We were peaking at 780 students in a single class.
Right now we have two problems:
Long term retention isn’t where I want it to be. Week 3 retention is 50% which is decent, but, it keeps going down week over week bit by bit. This doesn’t surprise me really. The only retention feature Zip has right now is the email I send out once a week. Plus, the product isn’t irresistible right now, it’s barely passable. But - the goal wasn’t to make an irresistible product in 7 weeks, it was to learn a lot about the end-user to make well-educated guesses around what we’d need to make it irresistible. It was also to learn how to efficiently produce educational child media which I had zero experience with. I’m feeling super confident on both fronts.
School is starting this week for most kids. What’s interesting is, our WAUs didn’t dip much this week. What dipped is the average # of classes students take per week which went from 7 in the summer time to 5 now. Might not sound like a lot but that’s a 28% dip. Talking to parents, this is mainly because Zip’s schedule collides with virtual/physical school schedule right now. Makes sense. We only cover a small % of hours per week right now. If Zip were 12 hours per week 7 days a week the average # of classes students take per week during the school year would actually go up, I think. We’d also begin to garner a more global audience. Already today, Zip has users in India, Canada, UK, and Saudi Arabia.
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I’m at an interesting point with Zip.
I can 100% see the path to millions of paying users right now and see a world where in 3-6 years Zip is the place every kid wants to go and every parent will do anything to get their kid into. Well. I guess I already saw that 6 months ago but it’s more clear now.
I think I need to just keep talking to users, put together the dream team, and keep efficiently executing on a small # of really good ideas that cause the KPI to go up.
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A quote to end :)
“Every great wizard in history has started out as nothing more than what we are now - students. If they can do it, why not us”
- Harry Potter
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Song of the week is by my boy Safe Sin