just threw some pepperoni on my green screen bon appetit
I have two goals lately.
1) To make every week “historic” for Zip in terms of our metrics
2) Continuously talk to users to figure out why they aren’t telling all their friends about Zip 24/7 and if they are - why :).
This Week’s Numbers
Note: Zip is still 100% free. I have some simple ideas around monetization I’ll likely test in 1-2 weeks. But for now, I’m getting decent momentum w/ free users. I’ll take it.
This week, I launched zipschool.com which simply lets users book classes + get email/text reminders. I built it in 1.5 days thanks to cheat codes from next.js, twilio, sendgrid, and firebase. Before the site, users had to individually email me to book sessions.
Lets talk some numbers.
For the sake of this email and my metrics, a “weekly active user” is a parent who has has joined at least one session in the last 7 days. And I say “parent” because kids don’t interact with Zip at all right now apart from the Zoom sessions. So, users are parents. We had 457 WAUs last week (up from 200). 758 people “booked” a class but I don’t count them as users since they didn’t attend any classes.
Tracking referrals is hard because user’s usually just send zipschool.com directly and I can track where they came from, but, 150 users copied the referral link we provided and 24 new users (24 /457 = ~5.2%) came in from those links and actually booked a class.
We ran 17 classes last week (up from 6) and had 2431 total “joins”. A join simply means a user entered the Zoom session. Each user attended an average of 5 sessions over the week.
Each class had an average of 105 users (up from 40) and a median of 109 users.
Our smallest class this week was “The Mars Rover” with 86 concurrent users.
Our biggest singular class this week was Life in Space which had 207 concurrent students/135 concurrent users. Explanation: Basically, before Zip gives users the Zoom link to join we ask parent’s to tell us the names + ages of all the kids attending since I started noticing many siblings sitting together. So, while we had 135 concurrent unique users join, we actually had 207 concurrent unique students for that one, 30-minute class. Pretty crazy considering our record 2 weeks ago was 50 haha.
While we had 2431 unique users joins, we actually had 2700 total student joins if we include users who brought multiple kids to the call. Each class is 30 minutes. That means we had 1350 total watch hours. That’s Interstellar played 4410 times haha.
That’s a lot of hours compared to 2 weeks ago.
Survey
Ran a survey that 99 people responded to 2 days ago. Interesting findings:
See you next week.
Also, if you’re an investor and you’ve been emailing me I’m really sorry for leaving you on read. I’ll likely be much much more interested in raising early-August. Lets, arrange a time to chat then!
Song of the Week
The Song of the Week is LIES GREED MISERY by Linkin Park. The album came out on June 20, 2012. At the time, I had traveled to Pakistan alone. I remember waiting until like 4AM for the album to come out there constantly refreshing iTunes. I may have been the first person in Pakistan to listen to the album haha.