just used my car keys to lock my macbook wow 2021 is legit
Was a busy week at ZipSchool!
It’s interesting, we’re quickly moving more toward an experience that the student themselves can control. This sounds kinda obvious in retrospect (as most things do).
For basically the last 6 months the experience we’ve been building has been pretty parent focused. The parent signs up. The parent picks the lessons. The parent sets the lesson up on their laptop. And finally, the parent plops the kid down in front of the screen to start experiencing Zip. After the lesson, the parent is back in the mix and either exits out of Zip or helps the student pick the next lesson (since, well, our UI isn’t exactly kid friendly and most kids can’t reliably use a browser until around age 8). The kid pretty much does nothing other than experience the lesson. The parent does everything else.
This is interesting. Some of our users love this power to control every aspect of the experience and are down to put in the effort to figure out how to make Zip work for their kid (pick the right lessons, arrange time for the kid to watch, etc).
Most families just want to give their kid Zip and trust Zip to keep their kid engaged/productive so they can go do work or something else. Parents want to be kept lightly in the loop, but, they don’t want to run the experience.
We’ve known about this above divide for a while. And we’ve been playing around with this idea of, “well, can Zip just be something purely built for the kid like an educational video game that parents can just give their kid and the game puts the kid on a set mission that they need to complete?”
This isn’t really a novel idea. Companies like ABCMouse have done it for over a decade.
But, what does feel fresh to parents and kids is an experience that feels like a game that teaches kids about stuff they want to learn about. Every educational app teaches the same stuff. Zip is the only place kids can learn about everything from how to draw Pikachu to how the cameras on the Mars rover function and communicate with earth.
We’re still pretty early in testing the idea out :). But, making new moves this week/next week to experiment with it. Super excited above this direction because it opens us up to tons of new ideas we can test out.
Here are my crappy designs haha for a v1 we can quickly get some data on.
What % of parents go from sign-up screen -> creating an account?
What % of parents go from account create -> tapping a lesson?
What % of parents go from account create -> completing a lesson? This # is interesting because these would be the folks who most likely gave Zip to their kid to use/complete lessons.
What does retention look like by Day 7?
Song of the week
An artist in my top 3 :).
My top 3 btw:
Muse
Bring Me The Horizon
Convolk