making tiktoks with the lads and eating chicken tandoori

Tidbit has 3-weeks left to live.

Hi.

Tidbit has 3-weeks left to live.

After 3-weeks, it’s future fate shall be decided.

This week in particular was quite good for Tidbit, though. Lots of new stuff from starting TikTok, to new features, to a pivot, to new customers.

Let’s talk about it.

Board on Monday:

Board on Sunday:

We had 5 W days. And, 2 L days.

Not bad.

The week started with the Cursor CEO and Notion CEO messaging us and asked us to use Tidbit. Notion CEO even paid the $99 a month.

We had been delaying pushing out the new version of the product for a while. We had been busy making the product reliable and shipping a new flow for teams to easily invite their teammates along with a new desktop app.

So, this was a very much needed push.

Monday we decided the A+ would be “ship a link to the app to Michael (Cursor) + Ivan (Notion)” the founders.

So, we turned our brains off and shipped.

And, by EOD Monday — we did.

There were hundreds of little things Sharif + Kamil had to finish up to get it shipped, and we did it. And just like that, within 12-hours we alive + running again with new momentum.

We even made a little video on it, watch here. It chronicles our journey through that Monday and mostly covers the demons of one man — Sharif Shameem.

And just like that, Monday was a W.

It’s kinda beautiful how an intense deadline with the right goal can feel so good.

So yea. The week continued like this.

Setting one daily A+ for the entire team, and doing everything we can to achieve that one goal. Our entire existences would depend on nothing other than that single sentence each day.

I really hate going home and not knowing if I won or lost. I want to know. If I won great I’ll come back and play even harder tomorrow. If I lost, I’m not sad, I’ll take a step back, understand, and come back the next day with a better goal. This way everyday is a game, and we can come in ready to play.

I get sad when its in the middle. When I don’t know if I won or lost.

Then I’m just confused.

Anyways.

After the Monday W we had great momentum that kept building up:

Got the product to about 300 broke teams.

Got the product to about 35 paying teams at $99 a mo.

Here was the email to paying teams:

From there, I also made a tweet and got a bunch of new teams using the tool.

I actually think super simple tweets like this are extremely underrated. At the end of the day if I said, “If you wanna try Tidbit drop a reply” I doubt I would have gotten this many good leads. No one gives a shit about Tidbit. But, everyone knows how they feel when they think of Slack.

After this tweet I got almost 100+ DMs, and, I realized something

Tidbit kinda sucks as a Slack/Discord competitor.

We had been slowly realizing this as our team internally was using Tidbit daily from the start of the week. And also as new users were signing up and churning.

It was clear the real value wasn’t being felt.

The real value we felt with Tidbit was when we’d be collabing with the AI on a hyper-specific problem together. For example, Me + Hasan up with a new TikTok idea together with the model in the same chat.

And, so we pivoted.

No more “do all your work chat here as well” type narrative.

Early days, I think it’s about nailing messaging.

And product doesn’t need to change much. Sometimes, it’s up just setting up messaging properly so the emotion people enter the tool with is a hyper-specific one.

In this case, I didn’t feel that great about sending people into Tidbit with the “replace Slack” emotion. I rather they entered it with a “work better with AI” emotion. Because I myself am a user of the tool, and I knew what emotion was more exciting and clear to me as a user.

Again, this doesn’t require a product shift. It just requires a messaging pivot. And, that’s what I did.

It was as simple as changing a few words on our landing page and in the DMs I sent people:

I also completely scrapped the “ditch Slack” narrative and instead switched it to this:

It’s not perfect. But, the messaging is getting better and better every week. And I think its just up to us to see 1) whats the most exciting angle for us 2) what are the angles people most excited about. And properly combining both.

Along with this messaging pivot, we shipped two new product features:

Webhooks and basic MCPs.

We found a lot of Tidbit users were already hacking the product to try and put external data into channels and collaborate with the data alongside Claude. So, we shipped a feature that lets you do that in a simple way:

1. Create a channel

2. Add in a system prompt telling Claude what you want to happen when a new webhook comes in.

In our case, this webhook triggers every time someone fills out the access form on our landing page.

And that webhook would go to #new-users.

From there the AI can get to work.

In this case my system prompt for the channel is:

“You take webhook data about people signing up for an access via form to a multiplayer AI product called Tidbit. Research the user based on their email address/company using web search, see if it they're interesting or a big potential customer. If they are @ sharif and write a personalized email to the user from Sharifs POV scheduling a call”

Tidbit has web search.

So, Claude can just go off and do deep research on who the person is based on their email/website. We also allow Claude to do recursive tool calling, so, it can dig deeper into a persons background via multiple searches.

I was already doing all this manually.

Every time a new user came in, I’d Google them to see if I wanted to learn more.

Now I can just have a Claude agent do it.

And it’s just started working!

Example of a legit marketing agency the Claude agent immediately identified as a good, serious user we should schedule a call with:

Now instead of wasting my time doing shit manually, I wake up in the morning and my AI agent @ ’s me tells me who our most high revenue potential users that signed up were.

And from there, I can send them an email directly from Tidbit via the G-Mail MCP. All I gotta do is click “Send, Edit, or Decline” to tell the AI what I wanna do.

This is real work this agent is doing for me now that I was doing manually before.

I can even just ask Claude questions in the chat about all the data coming in about my new users:

And what’s cool is because Tidbit is multiplayer, Sharif can also go in and control the agent/control who it should email/reach out to.

Our entire team has visibility on what our agents are up to.

You can imagine we have the same agent for #hiring to keep track of really great engineers reaching out easily, or #stripe that understands my new customers and Claude alerts me when someone really cool signed up for a trial.

And that’s the direction we’re taking Tidbit in this week.

So, that’s exciting :). New board for the week:

This week we also pivoted off of making IG Reels and instead decided to start TikTok.

Both are extremely different.

I really dislike when people says shorts are the same across platform. TikTok has an extremely different culture.

With IG Reels me + Hasan felt like we were trying way to hard to tell a story that wasn’t there yet. Also, something felt so wrong about doing the same old “tell a story about what I’m building” over a Reel thing.

Also, Hasan is here for 3 more weeks. I think I was naive of me to think we could craft an entirely new storytelling style in just 4-weeks. At minimum would take 3-4 months.

And what we really wanted was people flooding Tidbit.

So yeah we pivoted.

We began making content on TikTok and we started getting our first B2B customers — agencies, consulting firms, and founders from there (yes, they are all on TikTok).

Hasan is a genius at TikTok, so, we got momentum fast.

It’s actually really cool to see how he works and it’s unlike any video/content person I’ve worked with before. I am actually learning a lot from him just watching him cook.

We’re doing 3-4 TikToks a day

Hasan just puts the camera in my face, gives me a script, and I am literally just a bot for him hahaha. It’s good to trust your team.

We even got Sharif making TikToks.

Anyways, that’s it for this week.

In other news I PR’d at the gym last week, have gained 15 pounds in the last 1.5 months, put on a lot of muscle, and am still only 11% body fat. Diet regimen is very strict 3100-3500 cals a day. Gym 5-6 days a week. Running 10-15 miles a week.

Feeling better than ever.

We will have a buff Farza by Winter.