(Longer post today! We go in depth on a project I made with my buddy).
Last week, me and Julian helped 35 people come up with an idea, make something, and make their first $. All in 3-days.
It was awesome.
I wanted to write about it, because we did something a bit different + fresh.
It’s been over a decade of me helping people build things.
When I was 19 I begged people who worked at placed like Facebook and Google and convinced them to join this thing I made called “TeamMood” where I would match 1 mentor to 5 other students who wanted to make their first project over 8-weeks.
We had 37 people join and 5 mentors for the first group :).
I assigned each person a repo for their project with their name on it on a shared GitHub organization (it still exists!)
Each participant had to work publicly on their repo. This way, everyone else in the program could see who was pushing code and making progress. It was awesome.
By the end of the 8-weeks, 10 people started their first projects :).
Then, around 20 I started making YouTube tutorials, blog posts, guides, doing talks at my university, everything you can imagine.
From there I got to help thousands of children explore their ideas by founding zipschool. I got to learn so much about kids, and how pure of heart they are.
One student in particular, a 6 year-old named Sanjay, inspires me to this day. His curiosity and excitement to create was infectious.
As we grow up in the adult world we dream less and we grow more cynical. And, I always remember that we were all once kids like Sanjay with a belief we could do anything and be anything. But often, many of us lose that along the way.
Then, we got to directly help thousands and inspire millions of adults to work on their ideas through buildspace. I’m sure many of you are already familiar with it :).
I love seeing people work on stuff they love.
But, what I also love is when people make these amazing personal breakthroughs where they crush their limiting beliefs or triumph over lifelong fears holding them back. Pursuing something difficult (but worthwhile) is a wonderful way to grow. This is the meta game of “making stuff”.
So.
Why don’t more people make things and work on the things they love?
Everyone from my Dad, to my buddies, to my cousins have these wonderful ideas. Making YouTube videos, starting a cafe, building apps.
Yet so few actually…go for them.
I don’t believe it’s a lack of money, or a lack of knowledge, or a lack of motivation. While these things are important, I wouldn’t say they are the main barrier.
The main barrier people have is they don’t understand their own psychology. They have hundreds of mental blockers on why they “can’t” do something or aren’t “ready” to do something that stop them from pursuing whatever thing they wanna pursue.
Small example:
I was hanging out with my cousin the other day at a ping pong bar.
One of her friends heard I make content sometimes and she asked me, “Hey, so how do I become a content creator, I wanna tell slice of life type stories about my time living in NYC”.
I say:
“Well. It’s interesting. In reality, you already know how to become a content creator. You have an IG already. You have a camera on your phone. So, to become a content creator we should pull out your phone right now, make a 15s video about this slice of life scene in front of us where we are playing ping with friends in NYC, and post that on IG Reels via your account. Then you are officially a content creator. So, lets do it right now. Pull your phone out.”
She immediately got nervous and said she wouldn’t do that.
The fear of judgement if she posted some crappy Reel scared her.
It scared her so much apparently, that, she wouldn’t even start on her dream.
And so she remained blocked.
In fact I think a majority of you reading this would definitely hesitate if I told you to stop reading this, pull out your phone, record a 15s video talking about some idea you have, and post that to Reels on your IG account.
You’ll tell yourself hundreds of stories of why its a bad idea instead of just doing it.
This is where 90% of people are. They have all the ability and intelligence in the world. But they shoot themselves in the foot before they even begin.
It’s all psychological.
There are hundreds of limiting beliefs and mental barriers in the way.
So…how can we unlock more people to believe in themselves, teach them the skills they need to win, and just have them go for it. To me, if you were to productize that it’d be one of the most important initiatives ever.
All this and more is what me and my buddy Julian were casually discussing last week while drinking some chai at a Yemeni coffee shop in NYC.
I’ve had this thought for a while that these models must be used to push humans.
Thats where I find these models most useful.
Both me and Julian talked about how we use personally use Claude Opus to talk through a lot of our own mental barriers and how Opus in many ways is a fantastic outside observer of our actions and beliefs.
I also talked about buildspace a lot with Julian and, how I deeply wished I could have a one-on-one 1.5 hour session with every participant in Nights & Weekends. I feel like we lost thousands of people because of the stories they told themselves that stopped them from just going after their ideas:
“I’m not smart enough to do this idea yet”
”If I make something, and it isn’t perfect, and it fails, what then”.
”All my ideas are small and useless compared to everyone else”
”It’s not the right time, I’m busy with school right now”
”If I do this, talk about it everywhere, and it doesn’t work its going to be fucking embarrassing”
”This idea will never make money”
Hopping on a call with each person from N&W would have been impossible (S5 had over 120,000 people) and, connecting them to a human mentor would also be near impossible. The supply would be tiny, and the demand would be huge.
Lets say I could talk to each of the 120,000. What would I have done?
Well, I’ve gotten the chance to help quite a few people over casual 1-1 coffee chats. These conversation often start as “Here’s what I’m working on, wyt?” and these convos almost always turn into unofficial therapy sessions.
Ex. Let’s say we’re talking about your work and you you say “I can’t post this yet, it’s not good enough”. I won’t argue with you. I’m open to believing you.
I’d rather question your core belief as see if I agree: “Why do you believe something must be good to post it? How can you know what good or bad is if you’ve never even posted anything? Who are you trying to impress?”
And through that convo the person might see that they’re actually just suffering from fear of failing, rejection, or some other limiter.
So, me and Julian thought:
“Well, hey. We can’t talk to everyone 1-1. What if everyone spoke to Claude Opus to guide them as they went through the process of working on their ideas? Opus could maybe help people see some of their limiting beliefs and blockers. After all that’s what we ourselves do a lot of the time. We can share that practice with others and it might be transformative”. Spoiler: it was!
We time boxed ourselves to 5-days of working on this. At first we thought it’d be a mobile app. But, we felt like if it was just a standalone app or website we’d never really use it.
If I said:
“Hey use my AI chat bot to help you work through your mental barriers as you build things”
Meh.
Nah.
Lame.
Maybe people would use it once or twice. But, we didn’t see ourselves coming back to it. And I strictly believe to only put stuff that I myself would convert on or use.
So, we did something different. I made this post on LinkedIn:
Instead, we sold a simple 3-day program.
Something easy, and simple to understand.
Something that a person who’s been delaying their ideas would be sure to convert on!
And in a few hours bam we made over $1,400 and had our first set of folks to work with.
We charged money because Julian really wanted to see Fred Again in NYC and tickets were expensive. (he got the tickets!)
We had some awesome people:
A teacher interested in making worksheets for other teachers.
A 65 year-old journalist who wanted to work on AI for reporters.
A photographer who wanted to help other people become photographers.
Was a fun group! Most has no clear ideas though.
Also, you may notice we didn’t mention the AI thing anywhere on purpose.
No one wakes up and wants to use AI for mental breakthroughs. So, why sell it when people don’t even know they want it? I rather package it differently.
The structure of the program was honestly stupid simple. 3 sessions, 1.5 hours each, all on Zoom, 70% me and Julian talking and lecturing about the topic.
But the other 30% is where they would talk to our bot.
Our thought was that if we made the AI piece something everyone did together, it could feel a lot more magical. And, we could also prime people on how to properly have a conversation with our bot / how to have an effective convo with it.
With bots, the quality of the conversation is the product. So anything that can make that feel better will make everything feel better.
On Sunday night we made the LinkedIn post.
On Monday we made the product.
On Tuesday it was showtime.
Like I said, 70% of the call was me and Julian lecturing like this:
The knowledge was good!
But, then we wanted for them to do some solo work in the product. So once we were done lecturing, we’d put on some music and tell them to use the product all together.
The product was stupid simple.
Click the day we’re on.
The user writes freely for 15-minutes during the session about the topic.
User has 15-minute convo with a chatbot we built with a special prompt that would take their writing entry and dig deeper. Maybe about the idea itself, maybe about their mental, etc.
Julian whipped this all up in a few hours. Shoutout to him!!!
All the participants were told we’d read all their messages + notes. But, we still told them to write openly.
Day 1 we were mind blown.
People were writing their hearts out, and chatting their hearts out with our bot.
Here’s an anonymous snippet from a person’s Day 1 free write entry. You can read the first few sentences and get a sense of how deep people would get. Maybe you see yourself in some of this person’s words:
There is a lot going on here. Way more than just “I wanna make a project”.
Almost everyone had an entry that was as deep as this.
It was obvious from the start to both me and Julian that these people didn’t need motivation, knowledge, or another startup school…they needed to work through their mental. And this was just further proof.
Once the users wrote their entry they were pushed to chat with the bot. Seeing the conversations people had with the bot was insane.
Here’s one anonymous snippet from a person’s chat with our bot.
It’s not perfect but holy shit man here we are on a Zoom call in a 3-day session about basically starting a business. And here people are talking about their deep fears of judgement and how their relationship with their elder brother is blocking them from building their ideas.
And tbh that was exactly what me and Julian wanted to see.
Making stuff is very deep.
It is an activity that requires you to put yourself out there. It’s scary.
Again, back at buildspace I felt like it was the mental stuff like this holding people back…but back then in 2024, we had really no way to help them figure their shit out. The models weren’t as good. And so we pushed people best we could, some would make breakthroughs, some wouldn’t.
But now, the models are really good :).
Lets look back at the schedule of me + Julian’s program:
Day 1: Come up with an idea.
Day 2: Make a small version + show someone.
Day 3: Make your first $.
Simple enough! At the end of the day, this is a great way to get your ideas out there! Come up with it, launch, make money! Easy! This is a mantra we’ve heard thousands of times.
But, it isn’t that easy!
Me and Julian understand humans aren’t bots.
They have emotions. They won’t just do what you tell them to.
We could yap to them all fucking day but they must believe in not only the content, but their ability to execute upon the content.
Think back to the conversation I had with the person at the ping pong place who wants to make content. She obviously knew the “how”, but, just feels blocked to actually start. Plainly: she was afraid of putting out shit.
And, giving her a bunch of new knowledge isn’t gonna change that.
So, naturally each day brought up new mental barriers for each person.
And we saw each person work through a lot of stuff with our bot.
Day 3 (the making money day) revealed the deepest limiting beliefs.
Most people are really blocked by the idea of charging money. And many in the group wouldn’t charge because they felt whatever they had wasn’t good enough to charge. And that in itself showed their limiting beliefs! Why does something have to be “good” to charge? Why do you believe that? Are you more afraid of people saying no, or rejecting you outright? Why do you care so much?
We didn’t talk to any of the 35 participants 1-on-1.
But, this 30-minutes of deep, AI assisted introspection led many of the participants to have breakthroughs or at least reframe many of their limiting beliefs.
I had Claude Code actually read everyones chats with our bot and I had it tell me some of the “breakthrough moments” people had and use direct quotes from what users told the bot.
I thought you all would find a few of them interesting:
Its beautiful to see man.
These are fucking fantastic breakthroughs. And they are quite complex.
And, when I do 1-on-1 sessions with people IRL I love when I see them have these moments. But…all of a sudden, an AI can guide people to these breakthroughs.
Isn’t that interesting?
Now of course there’s a lot more here. And it isn’t perfect.
This is just a 4-day project after all.
But, the results were amazing.
To see people go from “idk what I’m doing” all the way to their first paying customers in 3-days is no small feat.
As me and Julian munched on some Indian food after the final session, we reflected on the last 3-days. Whats the takeaway?
Still processing.
A few thoughts:
If this was a standalone app would it have been this effective? Likely not. It was the live content combined with the product that made it feel so fun. Live remains extremely under explored in tech.
No one wants to use AI to introspect. But put them in a room with others, give them a prompt, play some music, and suddenly they’re writing things they’ve never said out loud.
No one signs up for “builder therapy.” But tell them the goal is their first dollar in 3 days and they’ll work through whatever’s in the way. The pursuit is what makes the introspection feel worth it.
30 minutes of the right questions > 30 hours of tutorials.
Overall, fun project.
Not sure where it goes but, the learnings were fantastic and will be sure to bring them into whatever I do next.
I love building stages where people give themselves permission to try. And, it was a lot of fun working with Julian on this one. Give Julian a follow!
Also, ty to the folks who joined the 3-days. Love u ❤️.
Lastly, here’s a screenshot from my IG that sums up some of my thoughts: